Multi-Channel Marketing Planning Manager
Job Posting #59036

About the Company
Highmark Inc. is among the nation's leading health insurers and is the largest health insurance company in Pennsylvania based on membership. An independent licensee of the Blue Cross and Blue Shield Association, Highmark is driven by a more than 70-year mission to provide access to affordable, quality health care enabling individuals to live longer healthier lives. Recognized as one of the 100 Best Places to Work in Pennsylvania for 2009, Highmark Inc. is an equal opportunity employer who strives to capitalize on the strengths of individual differences and the advantages of an inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, age, sex, marital status, religion, creed, national origin, disability, veteran's status, sexual orientation or any other category protected by applicable federal, state or local laws.

Job Responsibilities Summary
The incumbent will be creating, executing and implementing multichannel marketing plans, messages and plans across multiple retail and direct response channels. Evaluates internal/external feedback, customer research, market trends/conditions, and competitor data and creates marketing plans. Oversees and coordinates all Corporate Marketing and Consumerism activities with current products, new product launches and other key events within the department. Evaluating customer research, market conditions, competitor data and implements marketing plan changes as needed. Development, communication and execution of Marketing Calendars. Collaborate with internal business units, Product Development, Communications and Advertising to develop successful marketing campaigns.

Required Qualifications
Bachelors of Arts or Bachelors of Science
Six (6) years experience developing and executing marketing plans for new product introductions for both B2C and B2B customer types
Three (3) years marketing or multi -channel management, with experience in market analysis, developing marketing strategies, programs and advertisement, strategic development and tactical implementation of marketing plans
Three (3) years experience with Product Launch and Lifecycle marketing plans, tactics, return on investment metrics (ROI).
Three (3) years experience with direct response advertising, collateral production, request fulfillment processes, and reporting enabling he/she to work collaboratively on marketing plans.

Preferred Qualifications
MBA. Strong analytical abilities. Excellent writing and presentation skills are essential. Strong interpersonal and relationship building skills
Able to build collaboration and develop consensus among divergent and competing interests. Experience in Sales, Advertising, Marketing Communications and Research budgets.

To submit your resume for consideration, go to our website: www.highmark.com and click on the Careers link under the About Highmark section of the site. Follow the instructions there to view our current open positions. To apply for this position, use reference #59036. Highmark, an equal opportunity employer, strives to capitalize on the strengths of individual differences and the advantages of an inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, sex, marital status, religion, creed, national origin, disability, veteran's status, sexual orientation or any other category protected by applicable federal, state or local laws.

Please apply by: March 17, 2010
·         Location: Pittsburgh, PA
·         Compensation: DOE
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·         Please, no phone calls about this job!
·         Please do not contact job poster about other services, products or commercial interests.